{"id":3847,"date":"2025-01-14T13:47:09","date_gmt":"2025-01-14T13:47:09","guid":{"rendered":"http:\/\/memoria.cepymearagon.es\/?page_id=3847"},"modified":"2025-01-14T14:12:58","modified_gmt":"2025-01-14T14:12:58","slug":"2024-comunicacion","status":"publish","type":"page","link":"https:\/\/memoria.cepymearagon.es\/index.php\/2024-comunicacion\/","title":{"rendered":"2024 Comunicaci\u00f3n"},"content":{"rendered":"<p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space][vc_single_image image=\u00bb28&#8243; img_size=\u00bbmedium\u00bb onclick=\u00bbcustom_link\u00bb qode_css_animation=\u00bb\u00bb link=\u00bbhttps:\/\/memoria.cepymearagon.es\/index.php\/2024-2\/\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbyes\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb60&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Comunicaci\u00f3n<\/p>\n<p>[\/custom_font][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/4&#8243;][counter type=\u00bbzero\u00bb box=\u00bbno\u00bb position=\u00bbcenter\u00bb font_weight=\u00bb600&#8243; text_font_weight=\u00bb500&#8243; separator=\u00bbyes\u00bb digit=\u00bb13149&#8243; font_color=\u00bbrgba(20,71,51,0.75)\u00bb text=\u00bbLlamadas atendidas\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][counter type=\u00bbzero\u00bb box=\u00bbno\u00bb position=\u00bbcenter\u00bb font_weight=\u00bb600&#8243; text_font_weight=\u00bb500&#8243; separator=\u00bbyes\u00bb digit=\u00bb122105&#8243; font_color=\u00bbrgba(20,71,51,0.75)\u00bb text=\u00bbVisitas a la web\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][counter type=\u00bbzero\u00bb box=\u00bbno\u00bb position=\u00bbcenter\u00bb font_weight=\u00bb600&#8243; text_font_weight=\u00bb500&#8243; separator=\u00bbyes\u00bb digit=\u00bb516&#8243; font_color=\u00bbrgba(20,71,51,0.75)\u00bb text=\u00bbImpactos en medios\u00bb][\/vc_column][vc_column width=\u00bb1\/4&#8243;][counter type=\u00bbzero\u00bb box=\u00bbno\u00bb position=\u00bbcenter\u00bb font_weight=\u00bb600&#8243; text_font_weight=\u00bb500&#8243; separator=\u00bbyes\u00bb digit=\u00bb100&#8243; font_color=\u00bbrgba(20,71,51,0.75)\u00bb text=\u00bbMesas y comisiones\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb background_color=\u00bbrgba(20,71,51,0.25)\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb30&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Atenci\u00f3n al asociado<\/p>\n<p>[\/custom_font][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">CEPYME Arag\u00f3n ofrece un amplio abanico de servicios y asesor\u00edas para pymes y aut\u00f3nomos que abarcan los distintos \u00e1mbitos de la empresa.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">A lo largo de 2024, CEPYME Arag\u00f3n ha recibido un total de 13.149 llamadas y se han realizado<strong>\u00a018.214 llamadas.<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb30&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Representaci\u00f3n institucional<\/p>\n<p>[\/custom_font][vc_empty_space height=\u00bb64&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">A lo largo de 2024, CEPYME Arag\u00f3n ha asistido a\u00a0<strong>m\u00e1s de cien mesas y comisiones de trabajo con distintas administraciones p\u00fablicas<\/strong>, que han implicado\u00a0m\u00e1s de <strong>275 horas de trabajo.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Para una correcta participaci\u00f3n en dichos actos se han invertido adem\u00e1s\u00a0m\u00e1s de <strong>180 horas de preparaci\u00f3n<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">De especial relevancia adquiere el Acuerdo Socioecon\u00f3mico Institucional de Legislatura con el Gobierno de Arag\u00f3n y los Agentes Sociales de Arag\u00f3n, paradigma del Di\u00e1logo Social firmado el d\u00eda 6 de noviembre de 2024 en la sede del Gobierno de Arag\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Formaci\u00f3n y empleo; relaciones laborales y negociaci\u00f3n colectiva; dinamizaci\u00f3n empresarial; cohesi\u00f3n, acci\u00f3n social y servicios p\u00fablicos, y simplificaci\u00f3n y modernizaci\u00f3n administrativa son los cinco ejes estrat\u00e9gicos del acuerdo.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb3857&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb style=\u00bbvc_box_shadow\u00bb qode_css_animation=\u00bb\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb background_color=\u00bbrgba(20,71,51,0.25)\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb30&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Web<\/p>\n<p>[\/custom_font][vc_empty_space height=\u00bb64&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2&#8243;][qode_in_device_slider device=\u00bbdesktop\u00bb titles_on_hover=\u00bbno\u00bb navigation=\u00bbno\u00bb auto_start=\u00bbno\u00bb][qode_in_device_slider_item target=\u00bb_self\u00bb image=\u00bb3868&#8243;][\/qode_in_device_slider][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">A lo largo de 2024 se han publicado contenidos din\u00e1micos y de inter\u00e9s, con especial atenci\u00f3n a toda la informaci\u00f3n derivada de las ayudas europeas o los cambios normativos en materia laboral.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Asimismo se han publicado contenidos sobre temas muy dispares como ayudas y subvenciones, informaci\u00f3n fiscal, informaci\u00f3n civil y mercantil, eventos, as\u00ed como cuestiones corporativas y de las propias asociaciones que forman parte de CEPYME Arag\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">En total se han publicado<strong>\u00a0355 posts<\/strong>\u00a0y se han conseguido\u00a0<strong>122.105 visitas a la p\u00e1gina.<\/strong><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb30&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Medios de comunicaci\u00f3n<\/p>\n<p>[\/custom_font][vc_empty_space height=\u00bb64&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p>CEPYME Arag\u00f3n contin\u00faa con el objetivo de aumentar la presencia en los medios de comunicaci\u00f3n a trav\u00e9s del env\u00edo de notas de prensa as\u00ed como de art\u00edculos de opini\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>2024 ha vuelto a ser un a\u00f1o muy intenso por la necesidad de reivindicar las necesidades de pymes y aut\u00f3nomos ante los cambios normativos, especialmente en materia laboral, la falta de persona cualificado o los elevados costes.<\/p>\n<p>&nbsp;<\/p>\n<p>A lo largo del a\u00f1o se han enviado hasta\u00a0<strong>42 notas de prensa<\/strong>\u00a0y se han alcanzado los\u00a0<strong>516 impactos<\/strong>\u00a0en medios de comunicaci\u00f3n.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][qode_in_device_slider device=\u00bbtablet-landscape\u00bb titles_on_hover=\u00bbno\u00bb navigation=\u00bbno\u00bb auto_start=\u00bbno\u00bb][qode_in_device_slider_item target=\u00bb_self\u00bb image=\u00bb3879&#8243;][\/qode_in_device_slider][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb background_color=\u00bbrgba(20,71,51,0.25)\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb30&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;]<\/p>\n<p>Redes sociales<\/p>\n<p>[\/custom_font][vc_empty_space height=\u00bb64&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2&#8243;][qode_in_device_slider device=\u00bbphone-landscape\u00bb titles_on_hover=\u00bbno\u00bb navigation=\u00bbno\u00bb auto_start=\u00bbno\u00bb][qode_in_device_slider_item target=\u00bb_self\u00bb image=\u00bb3881&#8243;][\/qode_in_device_slider][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">CEPYME Arag\u00f3n sigue apostando por tener presencia en las redes sociales como medio para acercar a la sociedad cuestiones que afectan a pymes y aut\u00f3nomos.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">As\u00ed, en 2024 se ha\u00a0continuado con la labor de comunicar contenidos de inter\u00e9s a trav\u00e9s de los perfiles de Facebook , Twitter, Linkedin e Instagram.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">En el conjunto de las cuatro redes, se ha conseguido un\u00a0<strong>alcance de 358.361<\/strong>,<strong>\u00a025.298 interacciones\u00a0<\/strong>y\u00a0<strong>14.819 seguidores<\/strong>\u00a0en total.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb][vc_column][vc_empty_space height=\u00bb64&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space][vc_single_image image=\u00bb28&#8243; img_size=\u00bbmedium\u00bb onclick=\u00bbcustom_link\u00bb qode_css_animation=\u00bb\u00bb link=\u00bbhttps:\/\/memoria.cepymearagon.es\/index.php\/2024-2\/\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbyes\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column][vc_empty_space][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner][custom_font font_size=\u00bb60&#8243; line_height=\u00bb\u00bb font_style=\u00bbnormal\u00bb text_align=\u00bbcenter\u00bb font_weight=\u00bb500&#8243; text_decoration=\u00bbnone\u00bb text_shadow=\u00bbyes\u00bb color=\u00bb#144733&#8243;] Comunicaci\u00f3n [\/custom_font][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/4&#8243;][counter type=\u00bbzero\u00bb box=\u00bbno\u00bb position=\u00bbcenter\u00bb font_weight=\u00bb600&#8243; 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